Adam Lasoff is a seasoned commercial real estate investment sales professional who has completed over $5 billion in transactions for his clients. As Managing Director with Cushman & Wakefield’s Capital Markets Group, Lasoff advises institutional investors and corporations on the sale and recapitalization of large commercial properties. One of four partners on the firm’s12-person Northern California team, he is responsible for managing, underwriting, and marketing investment properties for sale throughout the region. Lasoff focuses on office and industrial product with a specific focus on San Francisco, the East Bay, and the Peninsula. He notes recent endeavors including working on core industrial product with $ PSF metrics exceeding Class A office and creative office product in Oakland trading for 4x the price the group sold it for in 2010. Prior to joining Cushman & Wakefield in 2010, Lasoff worked in investment and commercial banking which prepared him well for the transition into real estate capital markets. “I regularly had 16-hour work days with at least one or two all-nighters per month and was available to my clients 24/7,” said Lasoff. “While it was an unsustainable way of living, I learned how to deliver that same level of service while maintaining a more attractive work-life balance. Its quality not quantity in this business.”
NAIOP SFBA has played a big role in Lasoff’s career development. He joined the organization in 2013 as a member of the inaugural class of the Young Professionals Group (YPG). A strong supporter of NAIOP and of the YPG program, Lasoff attests to the great value it has brought him in terms of helping him expand his network and deepen his relationships with industry peers.
“Some of my closest friends in the business today are people that I met either within YPG or at other NAIOP events,” he said. “I don’t care how smart you are or how hard you work. At the end of the day this is a people business and if you want to make it happen, you need to develop relationships and be involved in industry organizations like NAIOP.”
In terms of advice for young people getting started in commercial real estate, Lasoff expressed that getting actively involved in the industry is extremely important. He recommends finding a mentor, getting out of the office, networking as much as possible and becoming a thought leader.
“Giving back is huge,” he said. “This is a tight knit community and I encourage everyone to help students and those new to the industry navigate their careers.”
On the personal front, Lasoff enjoys spending time with his growing family. In addition to daughter Caroline (2), he and his wife Arin are expecting their second daughter any day now. Though Lasoff considers himself a permanent Bay Area resident, he is also passionate about his home state of Maryland. “I will always identify myself as a Marylander,” he said. “ I love my home state…crabcakes and football!” Some may be surprised to learn that he is also musically inclined. In addition to attending concerts he loves to play the piano and is known in certain circles as “The Piano Man.” In terms of sports he enjoys hiking by himself (evidently he likes to walk fast) and having his heartbroken by the Washington Redskins. Lasoff also enjoys spending time with friends, many of which he has met in the context of business. “I consider myself very lucky to be part of the Bay Area Real Estate Family,” he said. “Not many people elsewhere can call colleagues, clients, and even competitors their personal friends.”